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Social Media Forces Candid Truth from Brands
Rance Crain has an interesting post in Advertising Age: “Back in the Mad Men days, when the “pioneers of advertising,” as my old boss Stan Cohen calls them, ruled the roost, it was commonly held that a...
View ArticleDon’t Drop the F-Bomb…And Other Good Social Media Advice
“Don’t use the F-Bomb” is a seemingly common sense rule when using social media for corporate purposes. But, common sense is not as common as you might hope. A purported social media expert working for...
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BMW X Drive Team Brings the Brand Experience to the Dealer Level
The BMW X Drive Team rolled into Mt. Kisco BMW last week to give drivers a chance experience the BMW intelligent 4×4 system. With demos and test drives, BMW was able to bring the experience of the...
View ArticleThe Land Rover Experience Off Road and Online
Land Rover of Larchmont and Land Rover of Mt. Kisco teamed to bring the Land Rover Experience home to their local customers. With the help of Overland Experts, trainers of expedition drivers, off-road...
View ArticleConsumr: A Yelp For Consumer Goods—No Help
Advertising Age reports the launch today of Consumr, a new social media ratings site. It’s meant to be Yelp-meets-Foursquare to rate consumer packaged goods like Cheerios and Tide. This is a service...
View ArticleBranded Top Level Domain Names: Help or Hindrance?
ICANN (Internet Corporation for Assigned Names and Numbers) has voted to allow an unlimited number of new Top Level Domains. That means companies won’t be limited to just .com, but can go for.mcdonalds...
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Google+ Screws Up the Brand Trust Equation
I was right in the middle of writing a blog entry on how the well-documented trust problems of the Facebook brand have left a gaping strategic hole that could have allowed Google+ to topple the social...
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Old Spice in a Win-Win Duel Between Mustafa and Fabio
When Old Spice announced that Fabio would be replacing Mustafa, the outcry was instantaneous. Was Old Spice going to end up like The Gap and quickly backtrack when customers on social media screamed...
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Google+ Still Threatening the Health of the Google Brand
A month ago, we wrote about the damage Google was doing to its brand with its bungling of Google+ policies and enforcement. Shockingly, the company still can’t fix the problem. Today, a columnist at...
View ArticleCan You Tweet Your Brand Positioning?
At a fund raiser yesterday, President Obama disparaged his opposition by saying: ” “you can pretty much put their campaign on, on a tweet and have some characters to spare.” Obama’s comment shows how...
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Marketing Sherpa Case Study: 308% Increase in Web Traffic
How to increase Web traffic is the subject of MarketingSherpa’s latest case study of Knockout Pest Control‘s local search and digital marketing work. Marketing Sherpa is a research company that tracks...
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